Offer good, better and best options

Help me offer good, better and best options for a job.

The job: [describe it]
What I'd normally quote and include: [details]
Extras customers value: [e.g. longer guarantee, premium materials, faster start, aftercare]
What I could strip back for a cheaper option: [details]
Prices for each, if I have them: [figures, or leave blank]

Ask me up to 3 short questions first. Wait for my answers.

Then:
1. Three options with clear names, what's included in each, and a price line (using my figures, or blanks).
2. Which option most customers should choose, and why it's the natural middle.
3. A short table comparing them.
4. Wording to present the options in a quote and in person.
5. Notes on what not to strip out of the cheapest option, so it's still a job I'm proud of.

Honest, no pressure, UK English.

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