Do a leaflet drop and find out if it actually worked

Help me track whether a leaflet drop works.

My business: [what you do]
Area and streets: [e.g. 4 estates on the north side of town]
How many leaflets and when: [e.g. 2,000 over two weekends]
What's on the leaflet: [offer or message]
How enquiries reach me: [e.g. phone, WhatsApp, website]
What would count as worth it: [e.g. 5 booked jobs]

Ask me up to 3 short questions first if anything important is missing. Wait for my answers.

Then:
1. One way to mark leaflet enquiries, such as a code word or "mention this leaflet", with the exact wording to print.
2. A short Google Form for me to fill in for every enquiry: date, area, how they heard, code used, booked yes or no.
3. A delivery log: which streets on which day.
4. A weekly check for 4 weeks, with blanks for the cost and number of enquiries.
5. A decision rule I set now: do it again, change the area, or stop.

Only use what I've told you, leave blanks for anything I haven't given, and don't invent facts or results. UK English.

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