Plan your marketing around the quiet months

Help me plan marketing so my quiet months aren't empty this year.

My business: [what you sell and where]
Busy months: [e.g. March to July, December]
Quiet months: [e.g. January and February]
How far ahead customers usually book or buy: [e.g. same week, 6 weeks, 3 months]
What people buy most: [your main services or products]
What I could offer in the quiet spell: [e.g. a maintenance check, a winter service, gift vouchers, nothing yet]
How I reach people now: [e.g. Facebook, email list, Google, leaflets]
Rough marketing budget for these 12 weeks: [amount, or none]

Before you plan, ask me up to 4 short questions. Wait for my answers.

Then:
1. Work out when I need to start, given how far ahead people book.
2. Give me a 12-week plan, week by week, with one or two jobs a week and which channel each one uses.
3. Suggest two offers or reasons to buy that suit the quiet months, using only what I could genuinely offer.
4. Write the first two weeks' messages in full.
5. Tell me the 3 numbers to watch each week to know if it's working.

Don't invent figures, keep it doable for a small team, UK English.

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