Show customers what goes into your price

Help me show customers what goes into my price, without sounding defensive.

My business: [what you do]
A typical job: [describe it]
What goes into it: [e.g. materials, time, travel, insurance, training, waste, guarantee]
What I include that cheaper rivals might not: [details]
What customers say about price: [e.g. "that's a lot for a day's work"]

Ask me up to 3 short questions first. Wait for my answers.

Then:
1. A social post breaking down what goes into a typical job, in plain terms, without listing exact figures unless I gave them.
2. A short "what's included" section for my website.
3. A one-paragraph explanation to add to quotes.
4. A calm reply for when someone says "that's expensive" in person.

Confident and friendly, no criticising competitors, UK English.

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