Write a cancellation policy that cuts no-shows

Help me write a cancellation and no-show policy.

My business: [e.g. salon, physio, tutor, restaurant]
How people book: [e.g. online, phone, Instagram]
Current rules, if any: [details]
How often no-shows or late cancellations happen: [e.g. 3 a week]
What I'd like to charge and when: [e.g. 50% if cancelled within 24 hours]
When I'd waive it: [e.g. illness, first time]

Ask me up to 3 short questions first. Wait for my answers.

Then:
1. A short, fair policy in plain English.
2. A line for booking confirmations and my website.
3. A reminder message for 24 to 48 hours before.
4. A kind message for when I charge the fee, and one for waiving it once.
5. A note on checking the policy is fair under consumer rules.

Fair and friendly. Not legal advice. UK English.

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