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Brief a designer so you don't pay for endless changes

You told the designer "something modern" and got five rounds of changes. Get a clear brief that gets it right first time.

Updated 17 Oct 2026

The prompt · ChatGPT

Help me write a clear brief for a designer.

What I need: [e.g. a logo, flyer, menu, social media templates]
My business: [what you do and who for]
Where it'll be used: [e.g. van, website, print, Instagram]
Feel I want: [e.g. friendly and bold, calm and premium]
Examples I like and why: [describe them]
Examples I dislike and why: [describe them]
Colours, fonts or logo I must keep: [details]
Deadline and budget: [details, or leave blank]

Ask me up to 4 short questions first. Wait for my answers.

Then:
1. A one-page brief: background, what's needed, audience, feel, must-haves, sizes and formats, deadline.
2. A list of what I'll get at the end, such as file types and editable files.
3. Questions to ask the designer before agreeing a price, including how many rounds of changes are included.
4. How to give useful feedback on the first draft.

Clear and specific, UK English.

Stay in this ChatGPT chat. Do not turn on apps or connectors, and do not use memory from another chat.

A short example

Fill the blanks, then paste. e.g. a logo, flyer, menu, social media templates: a short note you already have. what you do and who for: a short note you already have. Leave the rest of the prompt as written.

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