Turn what you know into a free guide people swap their email for

Help me turn what I know into a short free guide that people swap their email for.

My business: [what you do]
Who I want to attract: [e.g. couples planning a wedding, first-time landlords]
Questions they ask before they buy: [list 5 to 10]
What they worry about most: [e.g. hidden costs, choosing the wrong person]
Format I could make: [e.g. one-page checklist, 5-page PDF, short email series]

Ask me up to 3 short questions first. Wait for my answers.

Then:
1. Three guide ideas, each with a title that promises one clear result.
2. For the strongest idea: a full outline with headings and the key points under each, using my knowledge.
3. A short sign-up page: headline, three bullet points, and the button text.
4. A follow-up email to send a few days after someone downloads it.

Helpful first, selling second. No claims I haven't given you. UK English.

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