Get your story into the local paper

Help me get my business news into the local paper, radio or news site.

What's happening: [e.g. 10 years trading, moving to a bigger unit, raising money for the hospice]
When: [date]
Where: [town]
People involved: [names, ages, roles, anything unusual]
Why it matters locally: [e.g. new jobs, saving a building, helping a cause]
Photos I can offer: [e.g. team outside the shop, before and after]
Outlets I'm thinking of: [names, or ask me to suggest types]

Before writing, ask me up to 5 questions to find the real story: the human angle, a number, something surprising. Wait for my answers.

Then:
1. The 3 strongest news angles, and which outlet each suits.
2. A pitch email under 150 words with a clear subject line.
3. A one-page press release with a headline, the key facts in the first paragraph, a quote from me, and contact details.
4. What to have ready if they call: photos, a spokesperson, figures.
5. A short follow-up message for 3 days later if I hear nothing.

Make it news, not an advert, and only use facts I've given you. UK English.

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