Home · Social & marketing · Market to older customers without being patronising
Market to older customers without being patronising
Many of your best customers are over 70, and some aren't online much. Get your messages, print and booking process to work for them, and for the family members who help.
The prompt · ChatGPT
Help me make my marketing work for older customers. My business: [what you do] How older customers find me now: [e.g. word of mouth, church newsletter, family] How they book now: [phone, online, in person] What confuses or puts them off: [e.g. online-only booking] Ask me up to 3 short questions first if anything important is missing. Wait for my answers. Then: 1. Message wording that's warm and plain, never patronising. 2. A print checklist: size, contrast, phone number prominence. 3. Places to reach them offline. 4. A phone booking script with time to talk. 5. A version for adult children who arrange things for parents. Only use what I've told you, leave blanks for anything I haven't given, and don't invent facts or results. UK English. Stay in this ChatGPT chat. Do not turn on apps or connectors, and do not use memory from another chat.
A short example
Fill the blanks, then paste. what you do: a short note you already have. e.g. word of mouth, church newsletter, family: a short note you already have. Leave the rest of the prompt as written.
The prompt · Copilot
Help me make my marketing work for older customers. My business: [what you do] How older customers find me now: [e.g. word of mouth, church newsletter, family] How they book now: [phone, online, in person] What confuses or puts them off: [e.g. online-only booking] Ask me up to 3 short questions first if anything important is missing. Wait for my answers. Then: 1. Message wording that's warm and plain, never patronising. 2. A print checklist: size, contrast, phone number prominence. 3. Places to reach them offline. 4. A phone booking script with time to talk. 5. A version for adult children who arrange things for parents. Only use what I've told you, leave blanks for anything I haven't given, and don't invent facts or results. UK English. Stay in this Copilot chat. Leave plugins off, and do not open a file from OneDrive.
A short example
Fill the blanks, then paste. what you do: a short note you already have. e.g. word of mouth, church newsletter, family: a short note you already have. Leave the rest of the prompt as written.
You describe your service and how older customers find and book you.
The assistant asks what puts them off or confuses them now.
You get message wording, a print checklist, phone booking tips and a note for adult children.
What happens
Use Copilot to market to older customers without being patronising
Many of your best customers are over 70, and some aren't online much. Get your messages, print and booking process to work for them, and for the family members who help.
Tools
Paste the prompt, fill the blanks, copy the draft.
- Microsoft Copilot — required. Drafts from the text you paste. Nothing is sent.
The prompt is on this page. A free account saves it.
Create a free account