Reply to influencer "collab" requests and spot the freeloaders

Help me reply to an influencer or "collab" request.

My business: [what you do]
The request: [paste it]
What I can see about them: [followers, where they're based, typical likes or comments, recent posts]
What they're asking for: [e.g. free meal for two, free product]
What I'd want in return: [e.g. a post and stories within 7 days, tag, honest review]
What I can afford to give: [details]

Ask me up to 3 short questions first. Wait for my answers.

Then:
1. A quick checklist to judge whether they're worth it: local audience, real engagement, fit with my customers.
2. Your view on this request, using what I've given.
3. A reply saying yes with clear terms: what they get, what they'll post, by when, and that it must be labelled as an ad or gifted, with a pointer to the ASA's guidance for influencers.
4. A polite no that leaves the door open.
5. A one-line policy for future requests.

Friendly but businesslike, UK English.

For the ASA's current guidance for influencers on labelling ads, use web search and name the page you used. If it doesn't search on its own, open View all tools and choose Search.

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