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Reply to influencer "collab" requests and spot the freeloaders

Influencers ask for free stuff in exchange for "exposure" and you can't tell who's real. Get a quick way to check them and a reply that sets clear terms.

Updated 17 Oct 2026

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The prompt · ChatGPT

Help me reply to an influencer or "collab" request.

My business: [what you do]
The request: [paste it]
What I can see about them: [followers, where they're based, typical likes or comments, recent posts]
What they're asking for: [e.g. free meal for two, free product]
What I'd want in return: [e.g. a post and stories within 7 days, tag, honest review]
What I can afford to give: [details]

Ask me up to 3 short questions first. Wait for my answers.

Then:
1. A quick checklist to judge whether they're worth it: local audience, real engagement, fit with my customers.
2. Your view on this request, using what I've given.
3. A reply saying yes with clear terms: what they get, what they'll post, by when, and that it must be labelled as an ad or gifted, with a pointer to the ASA's guidance for influencers.
4. A polite no that leaves the door open.
5. A one-line policy for future requests.

Friendly but businesslike, UK English.

For the ASA's current guidance for influencers on labelling ads, use web search and name the page you used. If it doesn't search on its own, open View all tools and choose Search.

Stay in this ChatGPT chat. Do not turn on apps or connectors, and do not use memory from another chat.

A short example

Fill the blanks, then paste. what you do: a short note you already have. paste it: a short note you already have. Leave the rest of the prompt as written.

The prompt · Gemini

Help me reply to an influencer or "collab" request.

My business: [what you do]
The request: [paste it]
What I can see about them: [followers, where they're based, typical likes or comments, recent posts]
What they're asking for: [e.g. free meal for two, free product]
What I'd want in return: [e.g. a post and stories within 7 days, tag, honest review]
What I can afford to give: [details]

Ask me up to 3 short questions first. Wait for my answers.

Then:
1. A quick checklist to judge whether they're worth it: local audience, real engagement, fit with my customers.
2. Your view on this request, using what I've given.
3. A reply saying yes with clear terms: what they get, what they'll post, by when, and that it must be labelled as an ad or gifted, with a pointer to the ASA's guidance for influencers.
4. A polite no that leaves the door open.
5. A one-line policy for future requests.

Friendly but businesslike, UK English.

For the ASA's current guidance for influencers on labelling ads, use Google Search and name the page you used.

Stay in this Gemini chat. Leave extensions off, including Gmail and Drive.

A short example

Fill the blanks, then paste. what you do: a short note you already have. paste it: a short note you already have. Leave the rest of the prompt as written.

1

You paste the request and what you can see about their account.

2

The assistant asks what you'd want in return and what you can afford to give.

3

You get a quick checklist, a reply with clear terms, and a polite no.

What happens

Use Gemini to reply to influencer "collab" requests and spot the freeloaders

Influencers ask for free stuff in exchange for "exposure" and you can't tell who's real. Get a quick way to check them and a reply that sets clear terms.

Tools

Paste the prompt, fill the blanks, copy the draft.

  • Gemini — required. Drafts from the text you paste. Nothing is sent.

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