Reward your regulars without a points app

Help me reward my regular customers simply.

My business: [what you do]
Who my regulars are and how often they come: [details]
What they usually buy: [details]
What I could afford to give: [e.g. a free item every 10th visit, early access, a birthday treat]
How I'd keep track: [e.g. till system, a notebook, cards]

Ask me up to 3 short questions first. Wait for my answers.

Then:
1. Three loyalty ideas, from simplest to most involved, with the effect on my margin in plain words.
2. Your recommended one, written up with simple rules.
3. Wording for a card, a counter sign and a message to regulars.
4. How to tell if it's working after 3 months.

Simple and generous, UK English. Add a simple opt-out line to each marketing message (e.g. "Reply STOP if you'd rather not hear from me"), and remind me to message only past customers who haven't opted out; I'll check the ICO's guidance on marketing texts and emails.

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