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Brief a web designer and compare their quotes

Three web designers, three very different prices, and you can't tell what you're getting. Get a clear brief first, so the quotes are like for like.

Updated 17 Oct 2026

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The prompt · ChatGPT

Help me brief a web designer so I can compare quotes fairly.

My business: [what you do and where]
What the site must do: [e.g. get enquiries, take bookings, sell products]
Pages I think I need: [list, or ask me]
Sites I like and why: [describe them]
Who'll write the words and take photos: [me / the designer / not sure]
Who'll update it after: [me / the designer]
Things it must connect to: [e.g. booking system, shop, email list]
Deadline and budget: [details, or leave blank]

Ask me up to 5 short questions first. Wait for my answers.

Then:
1. A website brief: background, goals, audience, must-haves, nice-to-haves, deadline.
2. A simple page map showing each page and what it's for.
3. A list of questions to send every designer so their quotes cover the same things: hosting, ownership, updates, search basics, ongoing costs, timescale.
4. A table to compare their answers side by side.

Plain English, no jargon, UK English.

Stay in this ChatGPT chat. Do not turn on apps or connectors, and do not use memory from another chat.

A short example

Fill the blanks, then paste. what you do and where: a short note you already have. e.g. get enquiries, take bookings, sell products: a short note you already have. Leave the rest of the prompt as written.

The prompt · Claude

Help me brief a web designer so I can compare quotes fairly.

My business: [what you do and where]
What the site must do: [e.g. get enquiries, take bookings, sell products]
Pages I think I need: [list, or ask me]
Sites I like and why: [describe them]
Who'll write the words and take photos: [me / the designer / not sure]
Who'll update it after: [me / the designer]
Things it must connect to: [e.g. booking system, shop, email list]
Deadline and budget: [details, or leave blank]

Ask me up to 5 short questions first. Wait for my answers.

Then:
1. A website brief: background, goals, audience, must-haves, nice-to-haves, deadline.
2. A simple page map showing each page and what it's for.
3. A list of questions to send every designer so their quotes cover the same things: hosting, ownership, updates, search basics, ongoing costs, timescale.
4. A table to compare their answers side by side.

Plain English, no jargon, UK English.

If you can create files, also give me the website brief as a Word document I can download. If not, keep it in the chat.

Stay in this Claude chat. Do not use a connector, and do not open a project that already holds someone else's files.

A short example

Fill the blanks, then paste. what you do and where: a short note you already have. e.g. get enquiries, take bookings, sell products: a short note you already have. Leave the rest of the prompt as written.

1

You describe your business, what the site must do and sites you like.

2

The assistant asks about pages, booking, updates and who'll write the words.

3

You get a website brief with a page map, plus the questions that make quotes comparable.

What happens

Use Claude to brief a web designer and compare their quotes

Three web designers, three very different prices, and you can't tell what you're getting. Get a clear brief first, so the quotes are like for like.

Tools

Paste the prompt, fill the blanks, copy the draft.

  • Claude — required. Drafts from the text you paste. Nothing is sent.

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