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Work out why customers really choose you

You say "quality and service" because you can't put your finger on it. Find the real reasons in your reviews and lost quotes, and the words to use.

Updated 17 Oct 2026

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The prompt · ChatGPT

Help me work out the real reasons customers choose me, from what they actually say.

My business: [what you do and where]
Reviews and thank-you messages: [paste as many as you can]
Quotes I lost and why, if I know: [e.g. too dear, they wanted it sooner]
What customers say face to face: [any phrases you hear often]
Who else they might choose: [types of competitor, no need for names]

Ask me up to 3 short questions first. Wait for my answers.

Then:
1. The 3 reasons customers really choose me, in their words, with the review lines that prove each.
2. Anything they mention that I'm not making enough of.
3. Who I'm not right for, honestly, so I can stop chasing them.
4. A one-paragraph description of the business I can use on my website, in quotes and in bios.
5. A one-sentence answer to "why should I use you?"

Only use what's in what I pasted, and tell me if the evidence is thin. UK English.

Stay in this ChatGPT chat. Do not turn on apps or connectors, and do not use memory from another chat.

A short example

Fill the blanks, then paste. what you do and where: a short note you already have. paste as many as you can: a short note you already have. Leave the rest of the prompt as written.

The prompt · Copilot

Help me work out the real reasons customers choose me, from what they actually say.

My business: [what you do and where]
Reviews and thank-you messages: [paste as many as you can]
Quotes I lost and why, if I know: [e.g. too dear, they wanted it sooner]
What customers say face to face: [any phrases you hear often]
Who else they might choose: [types of competitor, no need for names]

Ask me up to 3 short questions first. Wait for my answers.

Then:
1. The 3 reasons customers really choose me, in their words, with the review lines that prove each.
2. Anything they mention that I'm not making enough of.
3. Who I'm not right for, honestly, so I can stop chasing them.
4. A one-paragraph description of the business I can use on my website, in quotes and in bios.
5. A one-sentence answer to "why should I use you?"

Only use what's in what I pasted, and tell me if the evidence is thin. UK English.

Stay in this Copilot chat. Leave plugins off, and do not open a file from OneDrive.

A short example

Fill the blanks, then paste. what you do and where: a short note you already have. paste as many as you can: a short note you already have. Leave the rest of the prompt as written.

1

You paste reviews, thank-you messages and why you lost a few quotes.

2

The assistant asks what customers say face to face and who you compete with.

3

You get your three real reasons, proof for each and a one-paragraph description you can use anywhere.

What happens

Use Copilot to work out why customers really choose you

You say "quality and service" because you can't put your finger on it. Find the real reasons in your reviews and lost quotes, and the words to use.

Tools

Paste the prompt, fill the blanks, copy the draft.

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