Decide what goes on your van or shop sign

Help me decide what goes on my van or shop sign.

What I do: [main service, e.g. plumbing and heating]
Business name: [name]
Contact details: [phone, web address, social]
Where it'll be seen: [e.g. van parked outside jobs, on the motorway, shop fascia]
What I want people to remember: [e.g. name, phone, what I do]
Logo or colours: [describe]
Accreditations I can show: [e.g. Gas Safe, or none]

Ask me up to 3 short questions first. Wait for my answers.

Then:
1. Three layout options with the wording for each side (or each part of the sign).
2. For each, what's biggest and what's smallest.
3. The words a passing driver will see in 3 seconds.
4. Anything I should leave off to keep it clear.
5. A check: is my phone number easy to read, and is my web address short enough to remember?

Less is more, UK English.

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