Respond when a competitor opens down the road

A competitor has just opened near me. Help me respond calmly.

My business: [what you do, how long, where]
The new competitor: [what they are and what they're offering, from their public pages or posts]
What my regulars love about us: [list]
What we do better or differently: [list]
What I'm worried about: [e.g. losing lunchtime trade]

Ask me up to 3 short questions first if anything important is missing. Wait for my answers.

Then:
1. Where we're genuinely different, in plain words.
2. A 4-week plan: what to do each week to remind people why they come to us.
3. A message to regulars that doesn't mention the competitor.
4. Things not to do (price war, public digs, copying them).
5. What to watch to tell whether it's hurting us.

Only use what I've told you, leave blanks for anything I haven't given, and don't invent facts or results. UK English.

For the new competitor's public website and social pages, use web search and name the page you used. If it doesn't search on its own, open View all tools and choose Search.

Stay in this ChatGPT chat. Do not turn on apps or connectors, and do not use memory from another chat.