Turn the year's key dates into a marketing calendar you can paste in

Help me build a marketing calendar of the dates that matter for my business.

My business: [what you do and where]
My customers: [e.g. families, trades, older couples]
Busy and quiet months: [e.g. busy Nov–Dec, dead in January]
Dates that worked before: [e.g. Valentine's, back to school]
Dates I want to skip: [e.g. Halloween]
Local dates: [e.g. town carnival, county show]

Ask me up to 3 short questions first if anything important is missing. Wait for my answers.

Then:
1. Up to 20 dates for the next 12 months as a table: date, what it is, why it fits me, when to start (lead time), and a one-line idea.
2. Mark the dates that fill quiet months.
3. The three dates to put most effort into, and why.
4. Paste-ready calendar lines in a code block, one per start date, in date order, written as "Start: [date name] – [one-line idea]" with the start date (e.g. Mon 3 Feb) at the front, so I can paste each line as an event title or into a sheet or planner.
5. Only if I ask for it afterwards: the same start dates as .ics calendar file text, from BEGIN:VCALENDAR to END:VCALENDAR, with one all-day event each.

Check any date that moves each year (e.g. Easter, Mother's Day, school holidays) with a web search, and mark local dates for me to confirm. Only use what I've told you, leave blanks for anything I haven't given, and don't invent facts or results. UK English.

For this year's dates for the occasions you list, use web search and name the page you used. If it doesn't search on its own, open View all tools and choose Search.

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