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Check a marketing agency's proposal before you sign
An agency or freelancer has sent a proposal for social media, SEO or ads. Get it translated into plain English, with what's included, what's vague and what to ask.
The prompt · ChatGPT
Help me understand a marketing proposal before I sign. My business: [what you do] What I want from marketing: [e.g. more booked jobs in my area] The proposal: [paste it, with any terms] Other quotes, if any: [paste or summarise] Ask me up to 3 short questions first if anything important is missing. Wait for my answers. Then: 1. A plain-English summary: what they'll do each month and what I'll get. 2. What's vague or missing: deliverables, who owns the accounts and content, reporting, notice period. 3. Ten questions to ask before signing. 4. If there's more than one quote, a comparison table. 5. What success should look like at 3 months, so we agree it up front. Only use what I've told you, leave blanks for anything I haven't given, and don't invent facts or results. UK English. Flag anything I should have checked by a professional rather than giving legal advice. Stay in this ChatGPT chat. Do not turn on apps or connectors, and do not use memory from another chat.
A short example
Fill the blanks, then paste. what you do: a short note you already have. e.g. more booked jobs in my area: a short note you already have. Leave the rest of the prompt as written.
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