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Check a marketing agency's proposal before you sign

An agency or freelancer has sent a proposal for social media, SEO or ads. Get it translated into plain English, with what's included, what's vague and what to ask.

Updated 17 Oct 2026

The prompt · ChatGPT

Help me understand a marketing proposal before I sign.

My business: [what you do]
What I want from marketing: [e.g. more booked jobs in my area]
The proposal: [paste it, with any terms]
Other quotes, if any: [paste or summarise]

Ask me up to 3 short questions first if anything important is missing. Wait for my answers.

Then:
1. A plain-English summary: what they'll do each month and what I'll get.
2. What's vague or missing: deliverables, who owns the accounts and content, reporting, notice period.
3. Ten questions to ask before signing.
4. If there's more than one quote, a comparison table.
5. What success should look like at 3 months, so we agree it up front.

Only use what I've told you, leave blanks for anything I haven't given, and don't invent facts or results. UK English. Flag anything I should have checked by a professional rather than giving legal advice.

Stay in this ChatGPT chat. Do not turn on apps or connectors, and do not use memory from another chat.

A short example

Fill the blanks, then paste. what you do: a short note you already have. e.g. more booked jobs in my area: a short note you already have. Leave the rest of the prompt as written.

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