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Check a marketing agency's proposal before you sign

An agency or freelancer has sent a proposal for social media, SEO or ads. Get it translated into plain English, with what's included, what's vague and what to ask.

Updated 17 Oct 2026

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The problem

The proposal is full of jargon and monthly fees, and you can't tell what you'll actually get or how you'd know it's working. Contracts often run longer than you'd expect.

The outcome

An agency or freelancer has sent a proposal for social media, SEO or ads. Get it translated into plain English, with what's included, what's vague and what to ask.

The prompt · ChatGPT

Help me understand a marketing proposal before I sign.

My business: [what you do]
What I want from marketing: [e.g. more booked jobs in my area]
The proposal: [paste it, with any terms]

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A short example

An agency or freelancer has sent a proposal for social media, SEO or ads. Get it translated into plain English, with what's included, what's vague and what to ask.

1

You paste the proposal and say what you want from it.

2

The assistant asks your budget range and what success would look like.

3

You get a plain-English summary, the vague bits, questions to ask and a fair comparison table.

What happens

Use ChatGPT to check a marketing agency's proposal before you sign

An agency or freelancer has sent a proposal for social media, SEO or ads. Get it translated into plain English, with what's included, what's vague and what to ask.

Tools

Paste the prompt, fill the blanks, copy the draft.

  • ChatGPT — required. Drafts from the text you paste. Nothing is sent.