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Check a marketing agency's proposal before you sign

An agency or freelancer has sent a proposal for social media, SEO or ads. Get it translated into plain English, with what's included, what's vague and what to ask.

Updated 17 Oct 2026

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The prompt · ChatGPT

Help me understand a marketing proposal before I sign.

My business: [what you do]
What I want from marketing: [e.g. more booked jobs in my area]
The proposal: [paste it, with any terms]
Other quotes, if any: [paste or summarise]

Ask me up to 3 short questions first if anything important is missing. Wait for my answers.

Then:
1. A plain-English summary: what they'll do each month and what I'll get.
2. What's vague or missing: deliverables, who owns the accounts and content, reporting, notice period.
3. Ten questions to ask before signing.
4. If there's more than one quote, a comparison table.
5. What success should look like at 3 months, so we agree it up front.

Only use what I've told you, leave blanks for anything I haven't given, and don't invent facts or results. UK English. Flag anything I should have checked by a professional rather than giving legal advice.

Stay in this ChatGPT chat. Do not turn on apps or connectors, and do not use memory from another chat.

A short example

Fill the blanks, then paste. what you do: a short note you already have. e.g. more booked jobs in my area: a short note you already have. Leave the rest of the prompt as written.

The prompt · Gemini

Help me understand a marketing proposal before I sign.

My business: [what you do]
What I want from marketing: [e.g. more booked jobs in my area]
The proposal: [paste it, with any terms]
Other quotes, if any: [paste or summarise]

Ask me up to 3 short questions first if anything important is missing. Wait for my answers.

Then:
1. A plain-English summary: what they'll do each month and what I'll get.
2. What's vague or missing: deliverables, who owns the accounts and content, reporting, notice period.
3. Ten questions to ask before signing.
4. If there's more than one quote, a comparison table.
5. What success should look like at 3 months, so we agree it up front.

Only use what I've told you, leave blanks for anything I haven't given, and don't invent facts or results. UK English. Flag anything I should have checked by a professional rather than giving legal advice.

Keep the comparison table as a table so I can use Export to Sheets.

Stay in this Gemini chat. Leave extensions off, including Gmail and Drive.

A short example

Fill the blanks, then paste. what you do: a short note you already have. e.g. more booked jobs in my area: a short note you already have. Leave the rest of the prompt as written.

1

You paste the proposal and say what you want from it.

2

The assistant asks your budget range and what success would look like.

3

You get a plain-English summary, the vague bits, questions to ask and a fair comparison table.

What happens

Use Gemini to check a marketing agency's proposal before you sign

An agency or freelancer has sent a proposal for social media, SEO or ads. Get it translated into plain English, with what's included, what's vague and what to ask.

Tools

Paste the prompt, fill the blanks, copy the draft.

  • Gemini — required. Drafts from the text you paste. Nothing is sent.

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